The reason these ads continue to show up is because Google’s Adsense program (Content Network for advertisers) targets and serves ads based on the content on any given page. Since all I do here is rant about Asian-American societal matters, Google picks up my frequent use of terms such as Asian, Chinese, Japanese, Korean, etc… and then sells advertising space for pages related to these themes to advertisers. Anyway, I digress…
Onto Yellow Fever…
As I review the large number of dating/bride-services advertisers that continue to target this site, I can’t help but think that this growing list of advertisers is only indicative of the overall growth in Yellow Fever amongst Americans. Everyone is going after Asian women these days. As an Asian male, sure, I noticed a disparaging amount of white guys that date Asian girls.
But I never actually took the time to think about which way causality was for this phenomenon. Is it that white guys like to pursue Asian girls? Or is it Asian girls that like to pursue white guys. Obviously with the coining of Yellow Fever as a commonly accepted phrase to describe the former, I actually think we should revisit this assumption.
I recently came across a London School of Economics study, that finds supports against an actual Yellow Fever phenomenon amongst white guys:
And if you’re curious, here’s the list of sites I’ve already blocked. I advise you to not check any of these sites out 🙂