After nearly 7-years of living in the shadow of William Hung, Taiwanese YouTube sensation Lin Yu Chun may finally put a mild dent in people’s impressions when “Asian Person” and “American Idol” comes to mind. Well maybe not. But like how Susan Boyle took the UK and Internet by storm last year, Lin Yu Chun is doing the same in Asia. His YouTube video(s) has amassed over 7 million views already and if you haven’t watched it yet, scroll down and check it out!
Like Susan Boyle, Lin Yu Chun possesses a voice and charisma while on stage that people would be surprised to find when first looking upon Lin. When i go back and think about why that is, it’s certainly testament to what the Music industry as a whole has done to our perception of talent – that beauty precedes talent. Since when did having to look like Beyonce or Ginuwine (Yeah, I’m a little old) become a requirement for having a great singing voice?
It certainly didn’t stop Lin Yu Chun – and as non-traditional YouTube talent reaches us, I’m excited to see where this may lead the music industry as a whole. Now really think about it, the huge music labels – Sony, Universal, etc… – are no longer the gatekeepers in determining your musical career purely because you aren’t “marketable” or “look the part”. Instead, YouTube and Social Sharing Site allow for us, the masses, to freely share content we discover based purely on democratic principles that will let talent prevail. That is – if you’re good, and the people think so too, we’ll be blowing up Facebook status updates and Tweets everywhere to let the world know.
Being able to share and promote yourself online without the backing of a major label has certainly provided an excellent for talented artists and musicians who don’t meet the Music industry’s standard for who will make it or not. Think I’m talking out of my ass? Check out the following music stars that’s never even touched a label to take them where they are now:
- Drake – Canadian actor and rapper has made mixtapes on the side for years before being discovered by Lil’ Wayne. Drake even had a Grammy nomination for Best I Ever Had before releasing an official label backed album.
- Owl City – An electronic-emo-pop music incarnation created by Adam young with nothing but a keyboard in his basement led to millions of hits on his MySpace page before leading to an actual record deal.
Now for Asian American’s, a group that’s traditionally been left out of American Media – YouTube, Facebook, Twitter and the like now present a barless entrance into the mainstream. Thanks Lin.
Lin Yu Chun Sings Whitney Houston’s “I Will Always Love You”